Council for market supervision

Svensk Egenvård represents the suppliers of self care products on the Swedish market. The association strives to achieve significant development within the self-care industry based on safety and credibility.

Review of the market communication is one of several ways to obtain credibility and safety for the consumers.  This is done by the “Council for market supervision” that consists of independent legal professionals and industry representatives. The meetings takes place once a month.

●  The inspector is reviewing advertising in magazines, newspapers, internet, television, webpage etc

●  A notification is done regarding the add that might not be correct

●  Members have to follow the decisions of the Council

●  Suppliers that are not members and do not intend to follow the decisions from the Council will be reported to the responsible authority

     – To MPA if the marketing of the product is using medicinal claims

     – To the National Food Administration and to the commune if the health  claim is not according to the health claim regulation

     – To the Swedish Consumer Agency

●  80 cases were dealt with in 2009 and so far the Council has been given its opinion on 65 cases

●  The industry regulation system covers marketing materials from both members and non members

Please read the presentation of Council for market supervision here